On April 15th, the 133rd Canton Fair was held as scheduled in Guangzhou. This year, the Canton Fair resumed offline exhibitions and opened four exhibition halls, expanding the exhibition area to 1.5 million square meters, attracting more than 30000 domestic and foreign enterprises and buyers from over 220 countries and regions.

As one of the representative industries of "China's intelligent manufacturing", home appliance enterprises actively participate and bring new intelligent products. A true offline exhibition after the epidemic helps to strengthen interaction and communication with customers, display products more vividly, increase customer stickiness, and is crucial for further expanding overseas markets, "the relevant person in charge of Midea Group told 21st Century Economic Report reporters.

As the "barometer" and "wind vane" of China's foreign trade, the offline revival of the Canton Fair reflects the strong potential of China's economic recovery, providing an important platform for enterprises to rebuild communication bridges with domestic and foreign customers, present new technologies, and launch new products. With the help of the Canton Fair as a platform, home appliance enterprises focus on "intelligent manufacturing technology" and continuously promote the sales of Chinese home appliance products overseas.

China's "smart manufacturing" takes advantage of the opportunity to go to sea

Since the opening of the Canton Fair, there has been a lot of traffic outside the exhibition hall and a lot of people inside. Many exhibitors have told 21st Century Economic Report reporters that this year's Canton Fair is "lively and extraordinary", and they have received many overseas orders on their first day of exhibition, many of which are still large orders.

More than a month ago, many customers asked us to help handle invitation letters, so that they could apply for their visas early and come to China to participate in the Canton Fair. "The person in charge of Glanz Foreign Trade said that due to three years of epidemic troubles, overseas customers have already been eager to try this offline exhibition. This year, Galanz brought "annual new products" such as scanning code pre made dishes and microwave ovens at the Canton Fair, and set up scene experiences such as aerospace technology health home appliances, on-site cooking experience areas, and digital live streaming "live" to welcome visitors from all directions.

The person in charge of Gree Electric also believes that "this combination of online and offline forms of the Canton Fair breaks geographical and time constraints, and uses various forms such as visualization and touchability to display products, which can help overseas customers better understand the characteristics and advantages of products, and increase their purchasing intention." In her view, the open offline Canton Fair is a new opportunity for participating enterprises.

According to Gree, at this Canton Fair, Gree will hold four product promotion meetings and Gree Kitchen food activities offline. At the same time, it will also introduce products such as R32 multifunctional air energy heat pump water heater, Clivia hanging up, DC variable frequency condensing unit, heat pump heat recovery multi line Ultra Heat GMV6 HR, etc. At the same time, 9 live broadcasts and nearly 30 product recordings and replays will also be synchronized online. The person in charge of Gree mentioned above stated: "During the promotion and live broadcast process, Gree Electric can showcase new products and technologies, and also absorb feedback and opinions from overseas markets and exhibitors, continuously improving and improving products and services

Another leading enterprise, Midea, also presented multiple green and low-carbon products in the fields of refrigerators, washing machines, household air conditioners, household appliances, and kitchen appliances at the Canton Fair. On the 15th, the relevant person in charge of Midea Group told 21st Century Business